Don the Fuller
Accadenim is the project, born together with the brand “Don the Fuller”, with the purpose to convey to the people the characteristics of the Made in Italy quality in the world of fashion and particularly in the jeans field.
The worldwide success of the Made in Italy in the fashion field and its recognizable style compare to other productions in the world are now a matter of fact. Less immediate is why the Made in Italy fashion is so appreciated especially abroad.
The high quality of the materials and the unique Italian style that a jeans inherits from the precious “know how” of the Italian artisans are some of the motivations. Some areas in Italy such as Veneto, Toscana, Marche, Abruzzo, have, through the years, improved production techniques, creative and research capabilities, unique in the world.
H-DENIM, playing with the acronym “academy of the denim” that is jeans, born with the idea to educate the consumer, or at least try to do that, in the choice of the jeans, so that he can be aware of what means the quality of the materials used, the finishing, the washings, and all those small details which are indispensable tools to distinguish a Made in Italy jeans from a poor quality one.
Too often indeed the client knows the price of a product but not his value, because he does not have the necessary tools to understand and therefore choose.
By few and simple guide lines shown below H-DENIM , without any presumption, wants to help the client to distinguish an excellent from a poor quality product, guiding him in a more shrewd choice.
LET’S START FROM THE FABRIC
The jeans fabric is called denim which is an evolution of the futian fabric. The weight of the denim is internationally measured in ounces. Usually the most popular range is between 7oz and 16 oz. Of course the more light is the fabric the more it is suitable for summer season, vice versa the heavier the more is suitable for the winter season.
The fabric can be selvage or not selvage.
The selvage fabric is synonym of high quality and it is possible to recognize it by the thin coloured embroidery at the edge of the fabric and it is produced by old looms less than one meter wide, while the actual industrial ones are wider than one meter and a half. The selvage fabric, due to its less width compare to the industrial fabrics, has a double consumption in the construction of the garment compare to a non-selvage fabric and, therefore, a cost more than double.